1. Efficient Interaction: Through the increase of social media interaction, any business has capability to interact with clients in an effective way by replying to their queries.
2. Update / Train Users: Moreover, portal is one of the finest and most efficient approaches to train clients / users apart from a smart marketing plan.
3. Increased Awareness: The implementation of the B2C and B2B models performs a prominent role in creating awareness regarding growth of the business.
4. Target Specific User Groups: The option to personalise content for target user groups (e.g. clients, suppliers and employees).
5. Easy Search: A powerful search core, capable of including all information sources.
6. Knowledgebase Simplicity: The right type of information architecture, which supports the goals of the portal and enables large amounts of information to be presented in a clearly laid out and user-friendly way.
